Good for Cricket Raffle

I developed a new hero visual and suite of images to help promote the Toyota Good for Cricket Raffle, a program that helps raise money for grassroots cricket clubs and offers great prizes for the community. In this campaign, we featured Australian cricket star, Marnus Labuschagne, to amplify the message and encourage cricket fans around Australia to get involved. We captured a hero visual for the campaign, but made sure to capture a range of portraits to give the many pieces of communication some variety.