The Gazoo Garage
Media Art Direction, Experiential Design
Client Toyota / TOYOTA GAZOO Racing
The Australian Grand Prix is the perfect high-profile event to showcase the Toyota GAZOO Racing brand to a large, passionate audience. Creating a space to highlight the TGR vehicles was an exciting and rewarding experience. With the amount of brand activations at the event, I had to figure out how we could stand out. I started with a bold, black façade that creates a strong presence and a dynamic two-toned interior.
The idea was to recreate a race car garage to display off and on-track TGR cars, allowing fans to get up close and personal. I created a bespoke LED batak board game that allowed attendees to test their reaction time. The interior featured the brand new Rally 2 car and the GR86 racecar, with the GR Corolla and GR Supra on the exterior.
Initial Concept
Exterior & Interior Design Mockup