Macca’s Summer
Road Trip
Media Illustration, Digital, OOH
Client McDonald’s VIC
This campaign leveraged Macca’s partnership with AFL and planted a flag in Australian summer culture. Aussies are known for loving a good road trip and we wanted to create a healthy debate around what road trip rules people had. It was almost a unanimous vote that every road trip requires at least one Macca’s stop along the way.
To express the Aussie culture of road tripping, I created a vibrant and versatile vector illustration. This was adapted for print OOH and digital applications, creating a fun and playful promotional campaign.
