Core Branding

I had the opportunity to work with Harry, the founder of Slo-Moe, to develop a unique mascot and branding that spoke to the essence of his inspiration. To begin making their mark, Slo-Moe needed a logo and brand look & feel. Inspired by the relaxed Aussie beach culture, Slo-Moe now has a look that speaks to it’s personality, and a mascot to match.

I took inspiration from the location that sparked Harry’s idea for this venture. Western Australia’s beautiful views of oceans and beaches allowed me to develop a natural colour palette that sets the tone for the branding.