PlayVolley Branding
Media Branding
Client Volleyball Australia
I was tasked to develop the branding for Volleyball Australia’s new junior program after a strategy was developed to make volleyball a more viable sport option for young kids. Currently, each state has their own logos and junior programs, making the curriculum inconsistent and the sport confusing to enter.
We then created ‘PlayVolley’, a new junior program that is consistent across all states and has a fun brand style. I developed the logo and accompanying brand guidelines that is approachable and fun, and brings energy to the sport.
