Man Utd Down Under
Media Experiential Design, OOH, Video
Client adidas
To help adidas launch Manchester United FC’s official 2022/23 away kit, I designed a range of assets for a launch event in Fed Square. The goal was to bring the magic of their iconic home-ground, Old Trafford, to Australia during their tour down under. We had some of Manchester United’s star players, including Luke Shaw, Marcus Rashford, Jadon Sancho, Bruno Fernandes and Scott McTominay, arrive in a custom skinned ManUtd x adidas tram.
Working in a more experiential space is a passion of mine and this was the perfect project to explore that. From the Swanston St flags, to the pillar wraps and VIP passes, I focused on every detail to create a cohesive style. The tram wrap was a favourite of mine, utilising bold type and colours to grab attention.
